It can be a killer.
The Heath brothers talk about the Curse in their book, Made to Stick: Why Some Ideas Survive and Others Die. Apparently first used in a 1989 paper in The Journal of Political Economy, the Curse means that once you’ve become an expert in a particular subject, it’s hard to imagine not knowing what you do.
The better we get at generating great ideas—new insights and novel solutions—in our field of expertise, the more unnatural it becomes for us to communicate those ideas clearly. That’s why knowledge is a curse. Your conversations with others in the field are peppered with catch phrases and jargon that are foreign to the uninitiated. When it’s time to accomplish a task — open a store, build a house, sell insurance — those in the know get it done the way it has always been done, stifling innovation as they barrel along the well-worn path.
We teach the way we’ve always taught, using the same language, assuming that kids are getting it because . . . after all, we get it. Our stuff is actually pretty easy, right? And if kids don’t get it, we can’t figure out why they’re so stupid. The content is obvious, the steps are obvious. If students aren’t getting it, it must be because they’re not really trying. Read more